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The company then invested in marketing, with a series of TV and print advertisements. Carolyn charged a mere $35 for the logo, which has remained unchanged up until today.Īmare Stoudemire showcases a sampling of his very own shoe collection including the new Nike Air Max Sweep at Foot Locker Store in New York City on Octo(Credit: WENN)īy 1980, Nike’s share of the US athletic footwear market reached 50%. She made the Swoosh logo, which stands for speed, while its shape is inspired by the wing of the Greek goddess Nike. The company then hired Carolyn Davidson, a graphic design student, to create a logo for their new brand. It was named after the Greek goddess of victory. It initially operated as a distributor for Japanese shoemaker Onitsuka Tiger, but by 1971, the company decided to launch its own footwear line, which was rebranded as Nike. The company was founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight. Their iconic Swoosh logo has also become one of the most recognized and counterfeited brand logos of all time. Take, for example, Nike.įrom their small beginning in Oregon, Nike has grown into the world’s largest athletic footwear and apparel manufacturer, with a brand value of $29.6 billion in 2017. They were originally invented for athletics purposes, but they eventually turned into a fashion statement.īut while shoe designs are changing, there are shoe brands and styles that will always remain iconic. Design and function-wise, sneakers have indeed changed a lot over the years. Just like fashion trends, sneaker styles are also constantly evolving.